Rugby World Cup Fanzones to Feature AR

The Rugby World Cup is in full swing with fans up and down the country eager to see the matches. VRFocus reported that this years tickets featured augmented reality (AR) technology by using the Blippar AR app for smart devices. For those unable to get tickets the Rugby World Cup has created 15 Fanzones around the country for people to enjoy the event, with official posters also using the AR tech.

Each Fanzone will include a big screen to watch the games, rugby activities, food and drink and unique and interactive content using Blippars AR app. Fans simply ‘blip’ (scan) any official posters in the Fanzone and enjoy official content from RWC.  Learn about the countries involved and their journey, scrub up on rugby knowledge, scroll the social media gallery in live time and much more.The zones are free to enter, will be open on match days at varying times across the six-week tournament.

Rugby_World_Cup_2015 AR1

The Fanzone sites are: Eastside Park – Birmingham, Wembley Park – London, Madeira Drive – Brighton, Cardiff Arms Park – Cardiff, Northernhay Gardens – Exeter, Gloucester Docks – Gloucester, Millenium Square – Leeds, Victoria Park – Leicester, Albert Square – Manchester, Campbell Park – Milton Keynes, Science Central –  Newcastle, Queen Elizabeth Olympic Park – London, Old Deer Park – London, Old Market Place – Rugby, the birthplace of the game, and in London’s Trafalgar Square.

VRFocus will continue to follow all the latest news and announcements regarding AR technology from around the world.