360 degree virtual reality (VR) cameras have been used to capture all sorts of events this year as more devices have come to market. Recently in an historic visit to Washington, D.C., Pope Francis was recorded in VR as well as the canonisation of Fr. Junipero Serra. The footage is now available for free through the Digitalfood app.
The free Digitalfood mobile app for Kroger’s Food 4 Less and Foods Co. shoppers will have all the exclusive footage of the visit, courtesy of Mission and Guerrero Tortillas.
In a statement Eddie Vasquez, Food 4 Less said: “This is such an exciting and pivotal moment as we continue to expand the frontiers of what we can offer customers and what we are able to achieve through virtual reality. For the first time in history, consumers will be able to get up close and personal with the Bishop of Rome and the leader of the worldwide Catholic Church. We are deeply honoured to be able to provide this opportunity and excited for what’s to come.”
And CausePlay, the agency behind the DigitalFood App, partnered with 12 Corners, Wonder Vision and Invision by The Associated Press to help provide the exclusive content.
“Virtual Reality is the future of interactive content and being able to be the first to provide an exclusive and historic production of Pope Francis in this new medium is amazing,” said Jonas Hudson of CausePlay. “Distribution of this content at grocery is a natural fit as the channel provides both reach and promotional support to reach a vast user base.”
The Digitalfood app is available for iOS and Android devices and provides shoppers with a range of feature including: music and video content, partner recipes, augmented reality (AR) platform, and now, exclusive VR content.
VRFocus will continue to follow all the latest news and announcements on VR and its implementation by companies across the globe.