Virtual reality (VR) as a marketing tool has been used for many different industries, some entirely removed from technology altogether. Ocean Spray, the 85-year-old cranberry juice manufacturer, is the latest to jump on the bandwagon with their Oculus Rift optimised 360 degree film, The Most Beautiful Harvest.
The film, available to view online now, was shot using a custom camera rig fitted with six GoPro cameras as well as aerial drones and narrative clip cameras. Viewers can turn the camera angle in all directions to see a field of red berries, as well as the machinery used to loosen them from their vines. A narrator explains the process throughout the short film.
While the browser version isn’t Oculus Rift compatible at present, Ocean Spray will be taking the film on tour. The film’s first screening will be held on 9th September 2015, in Shanghai, with a further 9 cities to follow thereafter. Additionally, an edition of the short film designed for the Google Cardboard will launch next year.
Ocean Spray join the likes of Boursin and Absolut Vodka in creating VR experiences designed to promote their brand, and the train of companies jumping on board is not likely to stop here. VRFocus will keep you updated with The Most Beautiful Harvest and other VR marketing efforts.