Both virtual reality (VR) and augmented reality (AR) are entirely new mediums, and allow people to interact with old ones in ways that previously weren’t possible. Another great example of this has arrived this week with the launch of Dazzle It, a brand new AR app that celebrates the work of Sir Peter Blake, known as the ‘Godfather of pop art’ and famous for designing the iconic cover to the legendary 1967 The Beatles album, Sgt Pepper’s Lonely Hearts Club Band.
The piece is commissioned by 14-18 NOW, a group that recognises art marking the centenary of the First World War. Earlier in the year Sir Peter was commissioned to work on the Mersey Ferry Snowdrop, creating a vivid design for it. Using this new app players can remix that design in AR, using their own photos and images. Also featured in the app is Tobias Rehberger’s Dazzle Ship London monochrome pattern, which is on display on the HMS President vessel on the river Thames in London.
“Dazzle It is a way of bringing the world of dazzle to the digital community, allowing audiences to experience dazzle beyond the installations in Liverpool and London,” 14-18 NOW Director Jenny Waldman said of the project. “The app allows people to explore, create and share their own responses to the rich history of dazzle. I would like to thank the Heritage Lottery Fund for their additional grant to 14-18 NOW, which will help more people make the most of this once-in-a-lifetime opportunity to learn about the lasting impact of the First World War.”