Mini Launches 360 Degree Cinematic Experience

New to jump on the virtual reality (VR) marketing train is car manufacturer Mini, with a pair of cinematic 360 degree films. Created to promote Mini Connected, the two films, Backwater and Real Memories both show the potential for story driven VR marketing ads.

In Backwater the story revolves around undercover agent Justin Lau and the heist of his life. Lau, alongside colleagues Mauro and Veronica are out to finish an undercover job, but as we know, everything that can go wrong, will always go wrong.

While Real Memories follows character Max as he seeks the answers to remembering his past by going back to his old house.

Both the 360 degree VR videos can be viewed via a compatible browser and controlled with a mouse or the WASD keys, they can also be viewed on a smartphone with the YouTube app for the 360 degree experience. If you own a Google Cardboard or Samsung Gear VR head-mounted display (HMD) you can view the video through the YouTube app for a more immersive experience.

Mini is also offering free cardboard HMD’s for anybody that hasn’t got one. There is a catch in that only those living in the following countries can apply: Austria, Germany, Greece, India, Italy, Russia and Thailand.

VRFocus will continue to report on all the latest news on VR and the companies using the technology.