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Madame Tussauds Starts Using VR

Madame Tussauds, a world-famous tourist attraction that features hundreds of wax models of celebrities and historical figures, has displayed its own kind of reality for over 100 years now. The Marylebone Road site in London, UK, allows visitors to pretend that they’re meeting the latest stars and even step back in time to meet old ones. It’s fitting, then, that owner Merlin Events London is set to start using virtual reality (VR) and the Gear VR mobile head-mounted display (HMD) to promote its popular attraction in the near future.

Gear VR for Samsung Galaxy S6

It’s been announced that, starting in September 2015, Merlin Events London will be offering a digital brochure of sorts for viewing on Gear VR for potential event bookers. Developer by digital production agency Rewind, the piece will allow users to virtually visit the site, giving them a full 360 degrees of view to observe each room. Images include the main entrance, a drinks reception set-up, dinner dance and cocktail party spaces. A total of 6 photos were taken in each room and stitched together to create the 360 degree images.

“We’re constantly looking at ways to develop our events portfolio and for new, forward thinking initiatives to showcase our products,” said Gareth McTiffin, Marketing and Events Manager for Merlin Events London. “We’ve seen an increase in sales enquiries again this year; Virtual Reality is not only a way to support this growth but to further enhance our digital investment and improve the booker experience. Virtual Reality and Rewind are at the cutting edge of the industry and is set to push the boundaries of events.”

It’s not clear if this experience will have a full launch on Gear VR or Merlin Events London will distribute it to those that express interest. VRFocus will continue to follow any and all apps for Gear VR, reporting back with the latest updates on them.