IM360 have struck a major victory not just for themselves but for recognition of the growing virtual reality (VR) film industry as a whole. American Express’ UNSTAGED: The Taylor Swift Experience which was produced using the British Columbia-based company’s services, picked up a prestigious Emmy Thursday as part of the earlier announced awards for Outstanding Creative Achievement In Interactive Media.
IM360 took to social media to advertise the victory saying they ‘can’t believe it’ and that they were ‘proud’ of the crtitical success The Taylor Swift Experience has produced.
It has been a busy time for the company in recent weeks, VRFocus previously reporting on IM360’s team up with MTV providing a 360-degree live red carpet experience for the 2015 MTV Video Music Awards – a live production first. The studio also announced at a similar time its VR toolkit (VRT) for filmmaking in 360 degrees which was used in conjunction with the MTV event.
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