While virtual reality (VR) maybe seen as niche by some, there is a growing following which can see where the technology is heading, and firms looking for ingenious marketing solutions are utilising VR as a ‘now’ platform. Which is probably why The Department of Badassery has collaborated with VR production studio CloserVR for the premiere of new play Don’t Be Evil.
Using CloserVR’s camera rig, the event will be captured in full 360 degree video, putting the viewer as close to being inside the theatre as possible. Once recorded the footage will be turned into a VR film which will then be viewable using VR head-mounted displays (HMD) like the Oculus Rift, Samsung Gear VR and via smartphones using Google Cardboard.
Co-founder of The Department of Badassery, Robin Fontaine said in a statement: “I think it’s important to see VR as a completely distinct new storytelling medium. It’s still developing a language, and the techniques that have been honed by theatre makers for thousands of years will have a role to play. Our production house would like to take part in this conversation, and this project is just the beginning.”
Fontaine adds: “Virtual reality may eventually solve the scale problem that theatre has always had. A theatre has a limited number of seats, and a play is performed in one city at a time. But with virtual reality, an unlimited number of people from across the globe could experience an immersive story together.”
The premiere for Don’t Be Evil will take place at 8pm on 10th September 2015, at PianoFight in San Francisco, California. The play will then commence a 4-week run beginning on 11th September at PianoFight. The Don’t Be Evil VR experience will be available at www.departmentofbadassery.com/vr and a short teaser trailer can be seen below.
VRFocus will continue to follow all the latest announcements regarding VR and report back.