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Palmer Luckey Responds to Time Magazine Cover

Over the past week if you’ve been online you can’t have missed the controversy over Oculus Rift creator Palmer Luckey’s Time magazine cover. The cover which has received large amounts of ridicule online could have been a PR stunt to garner greater press coverage as a more serious image wouldn’t have. Now Luckey has given his opinion of the cover.

Talking to GamesSpot at Gamescom, Luckey responded to suggestions that the nature of the image would hurt virtual realities (VR) appeal to mainstream audiences: “You know, not really,” said Luckey. “I don’t get caught up in it too much. I think it’s fun. I love the cover.”

Palmer Luckey Time Cover

Luckey adds: “People have said, ‘Oh, this is going to set virtual reality back so far.’ I’m like, are you guys really giving that much importance to an old-media cover?. It’s insignificant in the scheme of this massive explosion in virtual reality’s popularity. I love the cover; I think it’s great.”

With print magazines fading in popularity over online news outlets, the Time cover wouldn’t have had the same reach without the image going viral online, and just adds an extra marketing boon to Oculus VR prior to its Oculus Connect 2 conference next month and the Oculus Rift launch in Q1 2016.

VRFocus will continue to report on all the latest announcements from Oculus VR as the company gears up for launch.