New To VR: Hammerhead VR Teams With Boursin For New Rollercoaster Experience

Yesterday we brought you a 360 degree video release from Hammerhead VR in which the studio spoke at length about their Big Data VR Challenge entry, the virtual reality (VR) contest created by Epic Games and the Wellcome Trust to use Unreal Engine 4 to manipulate data.  Today, following a rare update to Oculus VR Share, we bring you another project from the studio which is like chalk and cheese in comparison to the work on The Genome Browser.


Speaking of cheese, the app in question is a 360 degree promotional experience for herb infused French cream cheese company Boursin. The Boursin Sensorium Virtual Reality Experience is a branded rollercoaster (or magic carpet) ride through a fridge laden with fresh produce, in which you twist and turn through the jungle that is your salad drawer, dodge rolling fruit, dive through tunnels of onion segments and avoid jars and packages that have seemingly developed a life of their own.

Produced for the Oculus Rift head-mounted display the experience is compatible with both the DK1 and DK2 Development Kit editions of the device. The makers tell us that use of the app version may require a Direct X update and that should anyone be having quality issues that the quality can be adjusted via the number pad.  For those of you who would like to see it now however you can view a YouTube version of the VR experience below.

Be sure to follow VRFocus closely for the rest of the week as we continue to bring you news and updates from Gamescom as well as information from elsewhere in the VR world.