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New To VR: Dance Responsibly With Absolut Vodka’s Absolut Reality

We end the week on New To VR with an appropriate preparation for the weekend, possibly full of music and alcohol… with music and alcohol.

Absolut Reality

Vodka company Absolut have teamed up with Koncept VR, digital agencies Forever Beta and Two Goats as well as musical duo Bob Moses to produce a new 360 degree video experience you can enjoy on your virtual reality (VR) head mounted display (HMD). The result, Absolut Reality, shows highlights of the 360 live streaming experience as despite the difficulties of setting up a livestreaming event on a roof in the middle of a heat wave, Bob Moses performed a concert to a packed crowd on top on the rooftop of Output, a popular club in Williamsburg, New York,

Initially available to view via an app on Google Cardboard, highlights can now be seen in same way via the iTunes store or via the Google Play store. You can also view the highlights on YouTube in the video below:


VRFocus will be back next week to deliver more new examples of what you can enjoy in VR.