While global companies are using virtual reality (VR) and augmented reality (AR) in different ways to promote products, a local Edinburgh artist is using the technology all over the city to help advertise his up-coming exhibition #EdinburghHacked next month.
For his #EdinburghHacked exhibition artist Trevor Jones has ‘hacked’ the city of Edinburgh, Scotland by digitally embedding his artwork and website into over 100 popular locations. Jones has been working with David Oxley, an IT consultant and Director of Numeriq Ltd to help bring the project to life. The idea was to bring Edinburgh into a physical gallery space while simultaneously taking the artwork outside digitally for people to see using smartphones and tablets essentially using the whole city as a gallery.
The exhibition will be running from the 2nd – 9th September at the Dundas Street Gallery, 6 Dandas St, Edinburgh,and there are more details on #EdinburghHacked and Trevor Jones’ art at his website. and VRFocus will continue to follow all the latest news and events using VR and AR technology.