With PC gaming on the rise and virtual reality (VR) head-mounted displays (HMD) set to bolster that rise further over the next 12 months, the need for consumers to venture into retail stores to see and experience the technology before they purchase means company’s like Dixon Carphone will be keen to take advantage.
Dixons Carphone which owns the Carphone Warehouse and Currys/PC World brands has now confirmed to PCR-Online that due to the nature of HMD’s, the company will be stocking more ‘sophisticated’ PC gaming systems as well as HMD’s in the future. Andrew Harrison, deputy group CEO at Dixons Carphone spoke to the website saying: “I think the interesting direction and the thing we’re quite excited about in the long term is virtual reality/augmented reality.”
Harrison continues: “From the things we’ve seen at the events we’ve got to go on, and some of the products available, you need very high-powered computers in order to do that. You need setup capabilities and a room to be able to do it in, and you need peripherals. People are going to need to come to physical retail places and explore what’s on offer. I think it’s quite exciting. I think it’s going to be one of the bigger trends over the coming years and we’re working quite hard on that in terms of how we bring that to consumers.”
VRFocus will continue to follow any further announcements from Dixon Carphone regarding the company’s interest in VR.