United Pictures CEO: Oculus Rift is ‘truly forward-thinking’

Advancements in technologies such as virtual reality (VR) are happening faster than most could have predicted right now. With these advances come new possibilities for videogames, films and other mediums. High-level executives in various industries are starting to realise this potential. Michael Doven, CEO of United Pictures Group and film producer, is one of many that’s excited about what VR can do for movies, for example. In fact, he recently went as far as to brand the Oculus Rift head-mounted display (HMD) as a ‘truly forward-thinking’ device.


“Oculus Rift is truly forward-thinking virtual reality,” Doven recently said in a statement. “The display technology allows users to experience the sensation of presence. This results in a feeling of immersion and I can’t wait to get my hands on one. And now we also have Google’s Unofficial Cardboard as seen at https://www.unofficialcardboard.com. This is remarkable as one can experience virtual reality using a simple iPhone placed in the inexpensive cardboard device and all of a sudden it is within reach of every person at $19 per unit. I recently tried one with my 11-year-old son and we were intrigued and eager to show it to all of his friends.

“Producers, movie makers, writers and directors are story tellers, and great entertainment contains great stories well told. It is up to us to find a way to incorporate the emerging technologies and enhance the telling of our stories using it,” said Doven.

VR films are becoming just as promising an aspect of the industry as VR videogames. This year’s Sheffield Doc/Fest in the UK, for example, held its own ‘VR Arcade‘ with a total of 9 different documentaries for viewers to watch using HMDs. VRFocus will continue to follow all of the latest updates in the VR space, reporting back with any further updates.