Given that the Oculus Rift virtual reality (VR) head-mounted display’s (HMD’s) first reveal was around three years ago, one might assume that creator Oculus VR had a handle on all major domain names for its kit. That’s not quite the case, however. One of the most obvious domain names for the company, oculusrift.com, is actually owned by a group of fans. However, it appears that Oculus VR itself is now fighting to get ownership of that name, with the fan site having recently been taken offline.
Kotaku claims to have obtained documentation that suggests Oculus VR is currently attempting to seize the domain, stating that it is likely to win the battle. Oculus VR is apparently reasoning that it deserves the URL for itself, filing a Uniform Domain Name Dispute Resolution Policy (UDRP) complaint stating the fan site’s “use and exploitation of the Oculus Marks constitutes cybersquatting, trademark infringement, trademark dilution, and/or unfair competition in violation of applicable law.”
Indeed, heading to the fan site now reveals just how far along this battle looks to be. The site has been replaced with a handful of messages, reading: “Our forum is closed. Thanks everyone for the last 3 years. It is a very sad day for so many of us who loved this place.
“A BIG thank you everyone who supported us! No more bullying, misinformation, and negative press please. Just let our little community die in peace.”
Site owner Ivan Smirnov contacted Kotaku with the information, noting that he wanted the VR community itself to be aware of the situation. “People should know how ruthless and greedy the company has become,” he reportedly said of Oculus VR. However, he had asked Oculus VR for $58,000 USD in exchange for the name, but this offer has been turned down.
It’s not the only legal battle Oculus VR has on its plate right now, although its fights with ZeniMax Media and Total Recall Technologies may be considered to be bigger. VRFocus will continue to follow the company, reporting back with any further updates on it.