Object Theory is the First HoloLens-Exclusive Developer

Over the course of the past few years a handful of videogame developers have fully dedicated themselves to supporting virtual reality (VR) technology. Certain studios now consider themselves to be VR-exclusive, working only on projects for head-mounted displays (HMDs) such as the Oculus Rift. With that in mind, you can expect the same to happen for mixed reality (MR) for HMDs such as Microsoft’s HoloLens. In fact the very first HoloLens-dedicated developer has been revealed today in the form of Object Theory.


Object Theory will be exclusively focusing on helping other groups create apps for the device, which consists of a transparent display that will allow users to interact with virtual holograms in real world environments and more. The company plans to offer software development, user experience, design, quality assurance, training, deployment, maintenance, and other support.

The Portland-based studio is actually headed up by Michael Hoffman, a former member of Microsoft’s official HoloLens team. As Principal Engineering Lead at Microsoft Studios, Hoffman helped create some of the experiences that have already been revealed for the device such as OnSight, one of two official collaborations with NASA. He is joined by technology entrepreneur, Raven Zachary, who himself has experience within the mobile app industry as the founder of iOS development conference IPhoneDevCamp (now IOSDevCamp).

“We believe that the launch of our company signals the beginning of a shift from augmented reality being focused on almost exclusively on hardware innovation to a broader view of the emerging ecosystem,” Zachary said of the company’s launch. “Software will become a major component of the augmented reality economy, akin to the mobile app space in 2008.”

Just when Object Theory will reveal its first projects isn’t clear. HoloLens itself is yet to see an official release date. VRFocus will continue to follow the device and those working on it, reporting back with any further updates.