VRFocus has recently been reporting on several NFL teams like the Tampa Bay Buccaneers and the Minnesota Vikings bringing in virtual reality (VR) technology to improve training. Now NBA club the Sacramento Kings are utilising VR, but for a whole different purpose, selling seats.
The NBA club is using VR to help sell courtside seats and sideline club seats for the new Golden 1 Centre, Sporting News reports. The courtside seats go for as much as $2000 USD per game, while the 850 sideline club are priced at $200 – $300 USD per game.
Across the street from the construction site is the Sacramento Kings preview centre, where potential buyers can use an Oculus Rift head-mounted display (HMD) to view renderings of the premium seats and showcase their benefits.
Kings President Chris Granger remarked: “It’s such a powerful way to tell a story. They can literally do a walk-through of the courtside club and see the Tahoe- and Napa Valley-inspired thematic in the rooms. It gives people a great sense of comfort as to what they can expect. It makes the investment safe and easy for our fans.”
While the NBA team maybe the first to use VR technology, if it proves to be a success then more teams and other sporting events may use VR as a new marketing tool.
VRFocus will continue to report on the latest developments in VR and its use in sport.