IM360 Broadcasting Soccer’s International Champions Cup in VR

A number of sports are already getting involved with virtual reality (VR) tech. Ice hockey, NASCAR racing and more have been shot in VR with the help of companies like NextVR while American football teams are using it for training among other things. Now it’s the turn of one of the planet’s most popular sports, soccer. 360 degree immersive tech group IM360 has announced that it has partnered with China’s largest online sports streaming provider, Letv Sports, to broadcast the ongoing 2015 International Champions Cup (ICC) in VR.


The event marks China’s first major sporting event to be aired live in 360 degrees. Fans from around the world are able to view matches through the Letv mobile app on both iOS and Android platforms, getting them closer to the experience than possible on traditional TV screens. Presumably, this content can be viewed using mobile head-mounted displays (HMDs) such as the Google Cardboard.

“As China’s leading streaming online sports service, Letv is the ideal partner for IM360 to highlight this immersive viewing experience and help put fans at center pitch,” said Myles McGovern, President of IM360. “Once viewers experience IM360’s lifelike 360-degree experience, they will demand it for all their favorite events.”

Last month saw IM360 partner with Conan O’Brien to produce Conan360, delivering 360 degree content of the famous host’s coverage of San-Diego Comic-Con. The company is now looking to host yet more international broadcasting events.

VRFocus will continue to follow IM360’s work closely, reporting back with the latest updates on its progress.