Virtual reality (VR) is being used to promote a variety of different industries from cars to housing, and universities in particular are using the technology to entice students to their campuses. Queensland University of Technology (QUT) has been using Google Cardboard to entice prospective students by creating a VR experience showing off the Brisbane skyline and international landmarks.
QUT partnered with BCM to create the Global Goggles campaign, which was created by Alt.vfx, showing the Brisbane skyline with landmarks from all over the globe, like the Eiffel Tower and The Statue of Liberty jumping out, to visualise how the university is ensuring its students are ‘global ready’.
In an article by Mumbrella.com, Director of Marketing at QUT Tony Wilson, said: “QUT understands that school leavers have a genuine interest in global opportunities and we pride ourselves in producing graduates who are widely recognised as global ready. By embracing VR technology, instead of taking QUT students to the world, we brought the world to them. This experience reinforces QUT’s positioning as a forward-thinking and innovative tertiary institution.”
BCM Managing Director Kevin Moreland said about the campaign: “It put the VR experience straight into the hands of prospective QUT students, they were able to experience it, in most cases, for the very first time, on the QUT campus as part of the QUT Open Day experience. It was a terrific branding opportunity for the client and the chance to reinforce QUT’s real world positioning, with the university being at the forefront of innovation.”
The VR experience will be shown at QUT’s Robotronica event on 23rd August. VRFocus will continue to report on all the latest VR news from around the world.