Disney: AR is ‘very exciting’ but VR has ‘socialisation problem’

Disney has a huge global presence with some of the most popular franchises available. Legions of fans help to make any new idea based on these franchises almost an instant commercial success, so naturally companies involved in new technology like virtual reality (VR) would love to have Disney on board to help with promotion. But Disney is also a forward thinking business which wants to combine its latest products like Disney Infinity 3.0 with the latest technology for fans to enjoy.

Engadget recently interviewed VP of production at Disney Interactive, John Vignocchi about the Disney’s interest in VR and augmented reality (AR) devices, “We’ve had multiple meetings and discussions with Oculus, multiple meetings and discussions with Sony about Morpheus, multiple meetings and discussions with Microsoft about HoloLens. We’re very interested in that space,” he then adds, “There’s the socialisation problem right now with VR, but augmented reality is very exciting.”


Socialisation is obvious for a company like Disney which is so family orientated, it doesn’t want kids shutting themselves away, as videogames like Disney Infinity are multiplayer family-friendly products. Engadget also spoke with Disney Interactive head John Blackburn about the differences between VR and AR to which he responded, “My own experience with these devices right now is that I feel like they almost cut directly against what we’re trying to do, which is experiences that can involve you with somebody else,” Blackburn continued, “The idea of kind of creating that family memory and playing it together is really core to the experience we’re trying to build. And so when you put a lot of these headsets on, it’s almost isolating in a way. Until we can get over that piece of the technology, it’s not as interesting to me.”

So while Disney haven’t yet fully confirmed its intentions of bringing its Infinity videogame to Microsoft’s Hololens, the AR device has garnered the most interest. And VRFocus will be reporting on any more announcements from Disney regarding its interest in AR and VR.