BBC Looking to Fund VR Experiences and More
The British Broadcasting Corporation (BBC) is already involved with virtual reality (VR) technology to some extent. Last year the company partnered with digital studio BDH to create War of Words, a mobile VR experience that visualised a poem from Siegfried Sassoon. The organisation has since hinted at further work with the tech, although hasn’t revealed any specifics just yet. Now it’s been announced that the BBC is in fact looking to fund new immersive experiences, which could well include VR technology.
The broadcaster recently started the next phase in its ‘The Future of Content’ programme, an initiative that’s designed to provide new digital experiences for BBC Online based around specific themes. For this phase, the BBC is looking for immersive experiences, including technologies such as augmented reality (AR), binaural audio, emerging gaming technologies and, of course, VR. Companies are being encouraged to submit proposals for new experiences that will be tested on an audience facing platform known as BBC Taster.
Specifically, ideas should be based around experiences that target young audiences, ideally in the 16 – 24 age group. The brief notes that ‘research tells us that younger audiences are more likely to share and engage with content where they have a more personal involvement in the experience.’
The BBC has up to £100,000 GBP prepared for funding ideas to be developed into full experiences. Submissions are being accepted until midnight on 28th August 2015. Those interested can sign up via Bravo, where they’ll be granted more details.
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