With the HTC Vive launching towards the end of 2015, and the other head-mounted displays (HMD) by Oculus VR and Sony Computer Entertainment (SCE) to be launched in the first half of 2016 it will be important for the companies to ensure that the first impressions by consumers is good, because as HTC have said next year will be ‘critical for the future of virtual reality (VR).
In a recent interview with Cnet, Jeff Gattis Head of Marketing for HTC’s Emerging Devices Group has remarked that “The industry needs a successful first year,” adding “Next year is critical.”
With prices for the HMD’s and definite launch content still to be announced the industry may be pinning their hopes on hard-core gamers and enthusiasts to start the ball rolling as the PC specifications to run the units will need to be good. SCE with the Project Morpheus may have an advantage due to the HMD plugging straight into the PS4 and the console’s large install base.
And to also push the technology into the commercial mass markets, VR will need to be more than just a gaming platform, it needs to be an entertainment platform for a variety of experiences. This is starting to happen as company’s like Oculus VR have recently partnered up with film studios like Felix & Paul, and HTC keen entice media companies like HBO and Lion’s Gate to bring content to the HMD.
VRFocus will continue to follow the latest announcements regarding VR, reporting back any further updates.