Here at VRFocus there is an obvious love of all things virtual. Whether its mobile virtual reality (VR) like the Gear VR or Google Cardboard, tethered VR like the Oculus Rift or Project Morpheus and augmented reality (AR) care of Microsoft’s HoloLens.
So when a recent article on the Fortune website popped up about a VR/AR theme park it definitely caught the teams attention. The theme park is being built in China by Landmark Entertainment Group, a company known for creating Universal Studios theme park attractions like Kongfrontation, Terminator 2 3D, and The Amazing Adventures of Spider-Man 5D.
Landmark Entertainment Group has developed the creative and design concept for the L.I.V.E. Centre (Landmark Interactive Virtual Experience), a combined VR and AR entertainment destination that will launch in China within the next three years.
CEO and Founder Tony Christopher described to Fortune how the company has spent the past 14 months exploring how virtual reality and augmented reality can be added to traditional entertainment like 3D, projection, surround sound, and special effects. The CEO states “With virtual reality we can put you in the African savannah or fly you into outer space,” going on to say, “This completely changes the idea of an old-fashioned museum by allowing kids to experience prehistoric dinosaurs or legendary creatures as we develop new experiences that keep them coming back for more. We’ll combine education and entertainment into one destination that’s always evolving.”
The eventual goal for Landmark Entertainment Group is a have 20 to 30 L.I.V.E centres around the world, but first there’s a few years to wait before the first one opens.
VRFocus follow any further progress on Landmark Entertainment Group’s step into VR and report back.