2014’s San Diego Comic-Con was one of the first events to showcase the marketing potential of virtual reality (VR) technology. A number of companies used the Oculus Rift head-mounted display (HMD) to promote upcoming TV shows and movies, including the DVD release of X-Men: Days of Future Past and Guillermo Del Toro’s Pacific Rim. That trend looks set to continue at this year’s event, which runs from 8th – 12th July, as TNT will be bringing a new VR experience to the show based on one of its ongoing series, The Last Ship.
This US drama takes place in a post-apocalyptic world in which a pandemic wipes out the vast majority of the world’s population. Featuring the likes of Eric Dane and Rhona Mitra, it follows the crew of the fictional USS Nathan James, a band of survivors that attempt to cure the virus. For Comic-Con, TNT will be showcasing The Last Ship Oculus Rift Experience, set on board a cargo ship that’s been taken over by other survivors known as Immunes. Viewers will retrieve the last remnants of what’s known as the ‘primordial strain’.
A preview night for The Last Ship Oculus Rift Experience will be held at 18:00 PT on 8th July. It will then be on display at Comic-Con itself from 9th – 12th July at Booth #3629 of the San Diego Convention Center. TNT will also host a panel for the show that features many of its cast and crew at 13:45 on 9th July. The company is also planning events for its other major sci-fi show, Falling Skies, though these don’t appear to involve any VR tech at this point in time.
Expect plenty more VR experiences to be announced in the build up to Comic-Con. VRFocus will continue to follow any and all uses for VR, reporting back with the latest updates on them.