As anyone following the technology will know, virtual reality (VR) is set to have a wide range of applications as it heads towards the consumer market. Some want to see what the new medium can do for videogames and films while others hope to use the technology in other industries such as education. No doubt what many businesses are most interested in is the idea of VR shopping. STEM System motion controller creator Sixense is developing software looking to advance this idea, and has this week offered a better look at its work.
The company has revealed a new video for its vRetail software, showcasing potential examples of how customers might use VR HMDs to purchase new items in the future. The clip is split into two parts, the first based on shoe shopping. Wearing an Oculus Rift head-mounted display (HMD), a user is able to utilise the STEM System controllers in selecting a shoe from a wide range of items and then inspect it in close detail. They can even attach the shoes to a mannequin to have an idea of how they might look when worn.
The second example is of a toy store. Here a user selects a flying drone, which they can then pilot around a living room, even knocking other items away as they do so. In both cases, information such as pricing and more is displayed as they are selected. Colours can be changed on the fly and a video of their use can be enlarged. Users can also select a simple ‘Add to Cart’ option. It’s unclear how and when this software could be distributed in the future, but the company certainly has some intriguing ideas for the future of retail.
VRFocus will continue to follow any and all applications of VR, reporting back with the latest updates on them.