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Samsung: VR Gaining ‘a lot of traction’ in Business Sector

Virtual reality (VR) technology’s potential to enhance entertainment experiences is well documented. In the next 12 months consumers are going to be seeing how the technology can immerse them in videogames and movies as well as other mediums. With its Gear VR mobile head-mounted display (HMD) now over half a year old and a more consumer-focused version of the kit on the way, Samsung knows this well. But the company is also very excited about another potential for use for VR as it becomes a consumer viable technology, specifically within the business sector.

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Philip Oldham, Samsung’s Head of Marketing, recently said as much in an interview with IT Channel Expert. “A lot of people assume that virtual reality is about gaming and movies, and just for consumer use,” Oldham said. “What we’re finding now is that it’s having a lot of traction in the business sector.

“VR can be used to give customers a virtual experience as part of your sales or as part of your workflow process,” he continued. “We’ve done a lot of work in the automotive sector. If you think about a city centre car showroom, how do you easily offer someone a test drive? How do you offer them a chance to customise the vehicle? How do you let them look at other cars in the range that aren’t actually there? Samsung’s Gear VR headset is a brilliant way of doing this.”

VR is already no stranger to marketing, as Oldham himself referenced Samsung’s work with automobile manufacturer Audi in offering VR ‘test drives’. Elsewhere, the tech is being used to promote films such as X-Men: Days of Future Past and Wild. Earlier in the year an experience promoting Avengers: Age of Ultron was also launched. There are more than enough examples of this use of VR already out there, then.

VRFocus will continue to follow any and all uses of VR, reporting back with the latest updates on them.