Industrial Light & Magic is a name that’s familiar to many movie fans. As a part of Lucasfilm, the group is behind the visual effects for the iconic Star Wars film franchise. The idea of the studio working in virtual reality (VR), then, will no doubt be something of a dream come true for many. Those wishes are being fulfilled this week as Industrial Light & Magic has launched a brand division, the Industrial Light & Magic Experience Lab (ILMxLAB), that is working with technology for both Star Wars and other IP owned by Disney.
As seen in a video below, ILMxLAB is working on a wide range of projects from VR to augmented reality (AR), real-time cinema, theme park entertainment and much more. In particular, two VR experiences are on display. One uses the Oculus Rift head-mounted display (HMD) to allow players to control one of the most famous Star Wars vehicles, the speeder bike. Elsewhere, Valve’s upcoming HMD, the HTC Vive, is also featured in the video, though it’s not clear just what type of experience it is running. Elsewhere, other types of tech is used to interact with classic characters such as C-3PO and a Stormtrooper.
It’s certainly exciting that other Disney IP will also be utilised at ILMxLAB. The entertainment giant also owns franchises such as Marvel, which is well known for its own incredibly successful blockbusters. In fact, this wouldn’t’ be the first case of Marvel characters being adapted into VR; a new experience for the Gear VR mobile HMD based on The Avengers was released earlier in the year from Framestore VR. It’s not yet clear when and of ILMxLAB’s work will be revealed in full, though hopefully fans can expect to hear something in the near future.
VRFocus will continue to follow ILMxLAB’s work in VR, reporting back with the latest updates on it.