Much of the talk surrounding Valve and HTC’s Vive virtual reality (VR) head-mounted display thus far has been aimed towards developers. Since its reveal back in March 2015 studios have been seeking news on the developer edition of the kit, which has finally started to arrive at some team’s offices this month. With these free kits now being distributed and continuing to take arrive throughout this summer, the companies can start to look towards the actual consumer release of the device for holiday 2015. With that in mind, it appears that an advertising campaign for the kit is now underway that will clear up some confusion surrounding the device.
An advert for the HTC Vive can be seen on the back of a recent issue of business innovation magazine, MISC, as seen below. As revealed by HTC’s Shen Ye, it features the striking imagery that was first seen in the promotional materials used for the kit’s reveal at HTC’s Mobile World Congress (MWC) press conference on 1st May 2015. The image appears to be of a user walking through a virtual landscape. It also features the slogan ‘Rethink Reality’. Will we start to see more of these adverts arriving in the weeks and months to come in the build up to launch?
Interestingly, it also clearly holds the ‘HTC RE Vive’ label that was first seen at the kit’s announcement. This caused confusion at the time, with many wondering if the device was simply named HTC Vive or should indeed include the ‘RE’ section. This confusion popped up again with the release of these images, though Ye stepped in to reassure: “I know it’s confusing (and it’s in the works).”
Finally, he also branded the device as ‘amazing’ when stacked up against its rivals, saying “after you get a chance to try Vive, you will understand how amazing it is compared to the competition.”
VRFocus will continue to follow the HTC Vive closely, reporting back with the latest updates on the device.