Of all the TV networks that could use virtual reality (VR) for new marketing experiences, the History Channel could arguably benefit the most. The company could use VR tech to transport users back to the periods depicted in many of its shows, making for ideal companion pieces and educational apps. This month has seen the History Channel reveal the first of what will hopefully be many such VR experiences in Alone: The Oculus Rift Experience, which debuted at the Sunway Pyramid shopping mall in Juala Lumpar, Malaysia, two weeks ago.
A video for the experience, which has been provided by History Asia, can be seen below. Designed to promote the channel’s show, Alone, it first places players in a tent in the middle of a forest at night. Moving outside and into the area, players are subjected to a number of jump scares as they come face-to-face with nature and the surrounding wildlife. Towards the end they’ll even experience a dangerous encounter with a bear.
Following its debut at Sunway Pyramid, the experience also moved on to Manlia.
“With our audience having to be passive consumers, how can we excite our consumers and bring across this feeling of despair, fear and loneliness beyond the TV set? We made use of Oculus in a non-gamification format and brought the jungle to the people. The consumer experience was enhanced through the blurring of reality and virtual reality,” Executive Creative Director, Aaron Koh, said of the project.
VRFocus will continue to follow any and all applications of VR, reporting back with the latest updates.