If there’s one creative company that virtual reality (VR) fans would love to see get involved in the technology it surely must be Disney. Not only does the historic House of Mouse already have its own line-up of colourful characters that could come to life with the help of the likes of the Oculus Rift head-mounted display (HMD) and more, but it is in possession of studios such as Pixar and franchises such as Star Wars and Marvel that would make for dream adaptions. Reports spinning out of E3 2015 this week suggest the company could finally be looking at VR.
Reuters reports that Disney is considering enhancing some of its existing titles, including its popular toy-based Disney Infinity series, with VR, along with some new experiences. Disney Interactive president James Pitaro said as much to the site, also suggesting that the company is interested in working with augmented reality (AR) as well. He confirmed that Disney is talking to VR ‘platforms’, which could include anyone from Oculus VR to Samsung to Valve with its HTC Vive and Sony Computer Entertainment (SCE) with Project Morpheus.
“You could easily imagine a scenario where we were to expand the toy box component of Infinity into AR or VR,” Pitaro said.
Disney Infinity actually mixes many major characters from across the company’s vast catalogue of franchises. The original version, released in 2013, featured elements from Pixar works as well as other popular movies such as Pirates of the Caribbean, which players purchasing action figures of characters that could then be placed on a portal to unlock them within the videogame itself. Last year’s Disney Infinity 2.0 introduced Marvel superheroes into the mix and the upcoming Disney Infinity 3.0 will do the same for the Star Wars franchise.
VRFocus will continue to follow Disney’s work in VR closely, reporting back with the latest updates on it.