Virtual Reality a ‘Top Trend’ in Display Technology, States Society for Information Display
Virtual reality (VR) is undoubtedly the hot technology right now. Following the reigniting of the medium by Palmer Luckey’s Oculus Rift back in 2012, we have now reached a point where major technology companies the world over are racing to become a part of the rapidly growing industry. A key part in the success story of VR is obviously the display technology incorporated into head-mounted displays (HMDs), and according to the Society for Information Display this trend is not looking to alleviate any time soon.
Sri Peruvemba, CEO of Marketer International and Head of Marketing for the Society for Information Display, recently issued a statement entitled ‘The Top 10 Trends in Display’, highlighting both VR and augmented reality (AR) as two principle assets. Suggesting that ‘wearables’ are the ‘most high-profile’ entry of late, Peruvemba assures that the technology stretches beyond the commonly associated watches and fitness bands.
“Wearable displays for virtual and augmented reality (VR, AR) experiences are on the cusp of being truly ready for broad market availability,” states Peruvemba. “All of these applications have to convey large amounts of information on small displays, which must deliver high brightness and resolution with very low power consumption. Thus, organic LED (OLED) and ePaper displays are gaining market share because they’re thinner and lighter, with better color performance; for this category, in particular, flexible OLEDs have a bright future (more on flexible displays below). [sic]”
Further to this, Peruvemba singles-out VR as an important step in the evolution of computing. Singling out two leading technology vendors, Peruvemba explains that VR is more than just an entertainment property.
“Why can’t computing feel completely natural? Magic Leap, a company in the VR field, has posed this question, and rather than taking away from the human experience, immersive VR is meant to be a blend between the digital and real world. Magic Leap’s approach, is a biometric platform for experiencing the digital world that respects how humans naturally function,” argues Peruvemba. “Oculus (now part of Facebook) is another company that has been working on immersive VR, most famously for its Oculus Rift product that creates a stereoscopic 3D view and has ultra-low-latency 360-degree head tracking – factoring real-life head and eye movement into how users interact with the technology.”
The Society for Information Display is set to host the 52nd annual Display Week Conference, San Jose, which runs 31st May – 5th June 2015. Many VR and AR technologies are expected to be present at the event and VRFocus will keep you updated with any important announcements that take place.