Virtual reality (VR) is set to play just as important a role in promoting films as it is in showing them in the near future. While the likes of Oculus Story Studio and other creators work on producing new VR films, others are using the technology to create promotional experiences for more traditional stories. One such studio is Jumpgate VR, which has recently announced a collaboration with Cyan Films to produce a new VR experience for the upcoming Australian horror film, Scare Campaign, directed by Colin and Cameron Cairnes.
A teaser trailer for Scare Campaign: The VR Experience can currently be downloaded from Jumpgate VR’s official website while a reactions clip can be seen below. The piece stars Olivia DeJonge, who also appears in the movie itself, and follows a horror-theme TV prank show named Scare Campaign that becomes more extreme in its attempts to stay ahead of online rivals. The VR piece follows Olivia, who plays a ghost, as she haunt Beechworth Lunatic Asylum. The piece is expected to be released for all later on in 2015.
“The entire Scare Campaign team was really great to work with,” said Jumpgate VR’s Head of Production, Piers Mussared. “Julie’s energy for the project, Colin and Cam’s enthusiasm for the platform as a future story-telling medium, and Olivia’s fantastic performances meant we were able to develop some really fun and interesting concepts to complement the feature film.”
VRFocus will continue to follow any and all uses for VR, reporting back with the latest updates on them.