Virtual reality (VR) music videos are becoming a popular way for artists to push beyond the boundaries of standard footage, creating something far more engaging for viewers as they listen. Whether it’s through live performances by the likes of Sir Paul McCartney and Jack White or a 360 degree creative piece for a new track, VR is becoming an important part in the future of music. That trend continues today as British electronic musician Tom Jenkinson, better known as Squarepusher, releases a VR video for his latest track, Stor Eiglass. The video is release in support of his latest album, Damogen Furies.
The video can currently be downloaded for free on both the Android and iOS with support for the Google Cardboard smartphone-based head-mounted display (HMD). It is also available for Oculus VR and Samsung’s Gear VR. Created as a collaboration between design studio Marshmallow Laser Feast (MLF), animation studio Blue Zoo and artist Rob Pybus, this is a surreal 360 degree CG experience that takes users on a fantastical visual journey through a colourful environment. A Youtube version of the piece, which supports 360 degrees, can be seen below.
Though available for free now, the video will also be on display at the Tokyo Garden Hall on 15th May 2015 and Sydney Opera House from 22nd – 31st May.
“We mimicked the track’s theme of twisting a genre to become the antidote of everything it stands for by using VR to frivolously highlight the possible perils of VR addiction,” MLF’s Robin McNicholas said of the video’s release. “It was just an honest response to how the track appears to start as a super club anthem before subverting everything in the way Squarepusher does so well.”
VRFocus will continue to follow any and all applications of VR, reporting back with the latest on them.