Virtual reality’s (VR) use in the tourism industry is steadily growing, with brands such as Thomas Cook using the technology to allow holiday makers to experience locations before they commit to them and more. This week sees the announcement of another such experience in development from Australian airline Qantas and Hamilton Island. The pair has joined forces with both Samsung and Rapid VR to create a new experience that will allow viewers to get a VR view of one of Australia’s most popular attractions, the Great Barrier Reef.
Set to be made available in select Qantas international lounges and flights from 27th June 2015, the experience will provide viewers with an in-depth look at the Great Barrier Reef as well as Hamilton Island. As Samsung’s involvement suggests, the experience will be showcased on the Gear VR smartphone-based head-mounted display (HMD). At the same time, Qantas has also announced plans to add two extra return flights per week between Hamilton Island and Brisbane in an effort to strengthen tourism in the region.
“Our Virtual Reality headsets have already proven a hit with our customers in our lounges and on some of our international flights. It’s a fantastic way for us to give our customers a unique experience of the Great Barrier Reef and Hamilton Island, which we expect will translate into more people choosing to visit the Whitsundays for the next holiday destination.”
VRFocus will continue to follow any and all uses of VR, reporting back with the latest updates on them.