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Mazda Uses Oculus Rift to Showcase New Supermini

Virtual reality (VR) is proving to be a powerful marketing tool for new films, but cars are following behind as a close second. Head-mounted displays (HMDs) have been able to give fans virtual test drives of the latest models and even tour certain production factories. Japanese outlet Mazda is the latest company to use the tech to advertise an upcoming product; the outlet recently used the Oculus Rift HMD to raise interest in its upcoming supermini, the Mazda2, in the UK.

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As reported by AM-Online, Mazda recently utilised the Oculus Rift to view the car in a range of colours and trims having already seen it on the showroom. The kit proved vital to securing some fresh orders for the vehicle, as a total of 120 dealerships were equipped with the kit, averaging around 6 orders per outlet. Mazda is to consider using the Oculus Rift to advertise more of its vehicles in the future.

“The headset allowed the dealers to show people all the different colours and trims offered on the car in the showroom, so they could see the car in the style they actually wanted,” said Mazda Motors UK managing director Jeremy Thomson.

VRFocus will continue to follow any and all uses of VR, reporting back with the latest updates on them.