Today marks the US release of one of the biggest films of the year in Avengers: Age of Ultron. That’s a well-known fact; it’s been hard to avoid marketing for the Marvel event over the past weeks and months. It’s not surprising, then, to learn that both Marvel and Samsung Mobile have collaborated to come up with a new 360 degree Avengers VR experience that’s based upon the film for the Gear VR smartphone-based virtual reality (VR) head-mounted display (HMD). That experience is named ‘Battle for Avengers Tower’ and a 360 degree trailer for it can be seen below.
As the trailer shows, ‘Battle for Avengers Tower’ takes place in the fictional building in New York in which the superhero team resides. A camera walks viewers through a scene in which the team has gathered to battle the movie’s robotic antagonist, Ultron, and his army. As viewers progress through the scene they’ll spot Captain America slinging his iconic shield onwards while Iron Man zooms overhead. A glimpse of the Hulk can also be seen before the camera arrives at Ultron, armed with the sceptre seen in the original film.
This doesn’t appear to be the same Avengers experience that debuted alongside the Gear VR back in September 2014. Details on the release of this other VR experience are still under wraps.
VR is becoming a popular tool to advertise the latest movies, having in the past been used to promote the likes of X-Men: Days of Future Past and Christopher Nolan’s Interstellar. The technology is also set to produce films of its own in the future, with Gear VR co-creator Oculus VR recently revealing its own vide-focused division in Oculus Story Studio.
VRFocus will continue to follow all of the latest VR experiences, reporting back with the latest updates on them.