With the latest version of its Gear VR smartphone-based virtual reality (VR) head-mounted display (HMD) now available in the USA, Samsung is looking to increase its marketing for the device. The kit is available through the company’s official online store but has also been closely tied to US retailer, Best Buy. Both Gear VR for Note 4 and S6 are now being sold through Best Buy’s website and physical stores. In fact, Samsung has plans to expand the kit’s presence in the latter throughout this summer.
Speaking at the 2015 Silicon Valley Virtual Reality (SVVR) Conference & Expo today, Samsung’s Nicholas DiCarlo confirmed that, by the end of this week, Gear VR demo units will be placed in 350 Best Buy locations across the USA. According to DiCarlo these will be placed in ‘probably every major city in the country’. Not only that, but Samsung plans to deliver demo units to every ‘large format’ Best Buy store by the end of summer 2015. These demos will apparently incorporate a swivel chair, allowing users to view new content from Cirque Du Soleil.
Samsung’s plans to market Gear VR will only get more aggressive from here on out, as the company will be revealing its first fully consumer focused version of the device later on in 2015. Co-creator Oculus VR has already suggested that this device will arrive in Samsung’s next product life cycle. Traditionally speaking, the company showcases a new line-up of products around September of every year, and is thought to be revealing the next entry in its enlarged smartphone series, the Galaxy Note 5, next time around.
That said, Gear VR for S6 is still yet to make its debut in a number of countries around the world. VRFocus will continue to follow Gear VR closely, reporting back with the latest updates on its progress.