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Adult Swim: The Virtual Brainload Now Available via Google Play

WEVR has today announced a partnership with Adult Swim for the release of their inaugural virtual reality (VR) VR experience, The Virtual Brainload, now available to download via Google Play. As is typical for many Adult Swim mobile applications, The Virtual Brainload is a free download for all users.

Maintaining the irreverent humour that the television broadcaster has become famous for, Adult Swim’s The Virtual Brainload asks players to look directly into ‘the backside of reality’. Players will be taken on a non-interactive journey through a variety of decidedly odd environments and locals.

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Speaking on their official blog, WEVR offered more details on the origins of the title: “Adult Swim was excited to enter the VR space and embark on the project with us. We met with some of their team and we really hit it off as our attitudes, personalities, and creative vision all fit. Some of the WEVR team even visited the Williams Street Studio in Atlanta and gave an overview to the Adult Swim creative team.

“After a few conversations with the Adult Swim team, we discussed their immersive dome projection activation, the Meatwad Full Dome Experience, that was part of their San Diego Comic-Con presence in 2014. The content produced for dome projections is very similar to the 360 video we use in VR, so we suggested that we try porting one of these dome projections for VR. The first try was promising but we quickly realized not everything was going to work, and we were going to need to come up with ingenious ways of adjusting the projection geometry to deliver an engaging VR experience. From a creative standpoint, one goal was to deliver a wacky, carnivalesque animated ride in the spirit of the original Meatwad Dome Experience; a short ride through the colorful world that is Adult Swim. The other goal is simply to blow people’s minds. [sic]”

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The blog also offers comment from Adult Swim directly: “We know our audiences are early adopters and we aim to surprise them with new experiences like this,” said Jill King, senior vice president, consumer and partnership marketing, Cartoon Network, Adult Swim and Boomerang.

The Virtual Brainload is available for Google Cardboard on the following devices: HTC One M8, LG G3, Moto X, Google Nexus 6, Samsung Galaxy Note 3, Samsung Galaxy Note 4, Samsung Galaxy S5, Samsung Galaxy S6 and running Android Kit Kat and Lollipop. VRFocus will keep you updated with future VR releases from WEVR.