With virtual reality (VR) technology finally gearing up for a full consumer launch towards the end of the year, companies working within the industry are beginning to prepare to its arrival. One such company is 360 degree video outlet, 360fly, which is set to offer content for head-mounted displays (HMDs). The group at this week appointed a new CEO in Peter Adderton.
Adderton has past experience founding Boost Mobile and operating as CEO of Mandalay Digital. He joins 360fly to help work on the company’s single lens camera, which eliminates the need to stitching. The camera is reportedly the size of a baseball and content shot can easily be shared with social networks. Adderton will be looking to raise awareness of 360fly’s work as VR technology becomes more prominent.
“There’s generally too much going on in your life to let it be filtered, cropped or edited,” Adderton said of his appointment. “360fly captures all the action in every direction – all at the same time. It’s not just a camera, it’s a fundamental shift in the way you experience the world; how you capture it all. If you want to see what the future of video looks like then check out 360fly. 360fly will be able to capture video that’s ideal for virtual reality applications.”
VRFocus will continue to follow all of the latest VR-related updates, reporting back with any further updates.