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Samsung Teams Up With Matador for ‘MY 360’ Celebrity Series on Gear VR

Samsung and Oculus VR’s smartphone-based virtual reality (VR) head-mounted display (HMD), Gear VR, is currently seeing a surge in content thanks to a development jam that’s seen over 500 entrants. But while plenty of indie developers are bringing new videogames and apps to the device, Samsung itself continues to offer new 360 degree video content via its dedicated app, Milk VR. Today, following the announcement of a release date for the Gear VR for S6, the company has revealed a team up with production outlet Matador to work on a new celebrity VR show.

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The series, known as MY 360, will take viewers on a behind-the-scenes-tour with a number of celebrities including athletes and musicians. Each episode lasts between eight to ten minutes, with the first starring Miami Heat‘s Chris Bosh. That first episode is available now, with more to be announced in the coming weeks. As Samsung notes, this marks the first reality series to arrive for Milk VR. The company recently announced a fashion-based show named ‘Fashionably Bound‘ in partnership with Refinery29.

Samsung has plenty of other partners that it is working with in order to turn Milk VR into a robust service. This includes the likes of the NBA, Mountain Dew and Red Bull. The company has also confirmed that it will working with The Walking Dead studio Skybound Entertainment to produce a new 360 degree experience. These videos allow viewers to be planted within a story, using Gear VR’s head-tracking systems to look around any environment that they visit.

Those interested in Gear VR will be able to pick up the new version, with runs with the Galaxy S6 smartphone. VRFocus will continue to follow Samsung’s work with Gear VR, reporting back with the latest updates on it.