Samsung and Refinery29 Launches ‘Fashionably Bound’ MilkVR Series

Though it might not have as immediately obvious applications as within the education, entertainment and medical industries, fashion has already mixed with virtual reality (VR). Earlier this week Jaunt launched a new experience in partnership with 7 For All Mankind and ELLE, while other companies have experimented with using VR at fashion shows in the past. Now Samsung is taking its first steps into VR fashion alongside Refinery29 with a new series for the Milk VR app on the Gear VR smartphone-based head-mounted display (HMD).


Samsung and Refinery29 have partnered up to release the first instalment of ‘Fashionably Bound’, a series that will travel to Tulum in Mexico, New Orleans in Louisiana, USA and Berlin in Germany. In each location viewers will be able to take in 360 degree videos and images of street style, visiting boutiques, landmarks nightlife locations and more. Each entry will follow a real style icon as they journey to their respective location. DJ Chelsea Leyland will head to Berlin, for example, while Urban Bush Babes founders TK and Cipriana Quann will visit New Orleans along with the viewer.

According to Samsung itself, Fashionably Bound is one of the first Milk VR titles to use surround sound and is shot using a gyroscopic camera. It’s not clear when the remaining entries in the series will hit at this point in time.

VRFocus will continue to follow Fashionably Bound and all over Milk VR experiences, reporting back with the latest updates on them.