One of the leading names in cinematic virtual reality (VR) video content over the past year is Jaunt. In recent months the company has released a slew of content onto head-mounted displays (HMDs) such as the Oculus Rift and Google Cardboard. Videos have ranged from live performances from artists such as Sir Paul McCartney and Jack White to adventure videos made in partnership with The North Face. Today sees Jaunt take the next step in its journey as it announces a new creative arm named Jaunt Studios.
Jaunt Studios is set to focus on creating new live-action VR experiences, both with the help of content partners and with an increased focus on original, narrative VR content. To form the new division, the company has hired former figureheads as Lucasfilm including CTO Cliff Plumer, COO and General Counsel David Anderman and Head of Corporate Communications Miles Perkins. Plumer comes on board as Head of Jaunt Studios. The new team will be based in Los Angeles, California, USA.
“Entertainment and the way we consume content of all kinds, from film to music to sports, is evolving quickly, especially with the proliferation of smartphones. Virtual reality is already playing a huge role in the future of media and this is just the beginning,” said Jens Christensen, CEO of Jaunt. “Jaunt Studios will allow us to put more specific resources and expertise behind creative content, while at the same time the Jaunt team in Silicon Valley can continue to build best-of-class technology.”
The team’s first two projects will be made in collaboration with Condé Nast Entertainment, working on two series that explore Condé Nast’s travel, lifestyle, fashion, sports, and technology content. Further details on the content will be announced in the coming months. VRFocus will continue to follow Jaunt’s work in VR, reporting back with the latest updates from the company.