Digital Domain & Immersive Media Announce IM360 VR Video Studio

2015 has already been a big year for virtual reality (VR) and 360 degree video content. Back in January Oculus VR announced Oculus Story Studio, a new division entirely devoted to creating immersive CGI video content for its Oculus Rift head-mounted display (HMD). A number of major visual effects studios have also confirmed work in VR and today sees another join the list. Digital Domain Holdings Limited, parent company of Digital Domain, has announced a joint venture with immersive video creator Immersive Media to produce live action, interactive experiences for viewing with an HMD.


Digital Domain’s past work includes handling effects for blockbusters such as Iron Man 3, the Transformers trilogy and even Titanic while Immersive Media has created experiences for the likes of Disney ABC and Mountain Dew. The latter even has its own VR capture, production, stitching and publishing platform named imLIVE. The new partnership will see the pair creating applications for clients as well as pursuing other fresh opportunities made possible with VR.

Fans may recall that Digital Domain has already worked on a fully CGI rendered, 3D VR film that was showcased at this year’s Sundance Film Festival in Park City, Utah named Evolution of Verse, which was created in partnership with Chris Milk. This joint venture will see Immersive Media work with Digital Domain to create real-time VR video experiences. The pair are yet to reveal their first project, or suggest possible HMDs that their work could appear on.

“We are thrilled to be partnering with the talented people at Digital Domain,” said Myles McGovern, President and CEO, Immersive Media. “It’s an exciting time for virtual reality and Immersive IP is essential in the growing VR space. The combination of these innovative companies will make immediate impact on the rapidly changing world of VR entertainment.”

VRFocus will continue to follow IM360’s work, reporting back with any further updates from the venture.