Virtual reality (VR) is already no stranger to the world of automobiles. Not only have head-mounted displays (HMDs) such as the Oculus Rift, Gear VR and Google Cardboard been used to promote the latest from the likes of Lamborghini and more, but the tech has also been integrated into road safety experiences and even allowed fans to take virtual tours of factories. Now it’s the turn of US company Chevrolet to utilise VR, offering the first off-road experience in one of the manufacturer’s pickup trucks. The company labels this VR title The Delivery.
Currently on display at the ongoing Bangkok Motor Show, The Delivery transports users from the show floor to a live-action, off-road adventure ride in New Zealand in the Chevrolet Colorado. Users will find themselves placed in the front passenger seat of the specially prepared vehicle. They will then navigate rugged terrain across picturesque scenes and through rivers in order to deliver a mysterious box. Throughout the piece users will have complete control over the camera, allowing them to look anywhere. Once finished, participants can share their experience via social network pages.
“We want our customers to experience the capabilities of the Colorado in a tough and rugged environment. It would be impossible to take all our customers on an off-road adventure in New Zealand, so we are bringing the location and the action to them via this virtual reality simulation,” said Una Tan, Marketing Director of Chevrolet Sales Thailand.
Chevrolet is also using the event to launch a new top-of-the-line Colorado High Country pickup truck. Expect to see plenty more examples of vehicle manufacturers utilising VR at the technology continues to grow in popularity over the coming months and years. VRFocus will continue to follow each and every use of VR, reporting back with the latest updates on them.