It’s a well-known fact that the best virtual reality (VR) experiences are designed from the ground-up. Developers need to consider every aspect of VR content creation in order to provide the most immersive, engaging experiences made possible with the tech. But that doesn’t mean that publishers have to create entirely new IP for VR. In fact, Sony Computer Entertainment (SCE) can see some ‘large IP’ that would be ideal for VR integration, provided that they are developed with the technology in mind.
SCE’s Head of Worldwide Studios Shuhei Yoshida stated as much to IGN in an interview on the company’s Project Morpheus head-mounted display (HMD) for PlayStation 4 at the 2015 Game Developers Conference (GDC) last week. “For the larger publishers it’s a bit more complicated but they need a business side to greenlight projects,” Yoshida said of VR development. “But even those publishers, the tech teams are working on their own VR experiences.
“What we’ve been saying to developers is you need to come up with real experiences from the ground up but that doesn’t necessarily mean you have to create a new franchise or new IP. You can take pre-existing IP, for example, and create real experiences that immerse players into the world you have created.” Yoshida went on to talk about recent examples of movie studios repurposing their content for use with VR in order to promote their products. He noted that publishers could take a similar approach with their own franchises.
“I can see some large IP publishers might want to use VR tech to immerse consumers into the world that they create,” Yoshida stated.
Project Morpheus was recently reintroduced as a near-final prototype that features a 1080p OLED display with a 120Hz refresh rate. SCE is set to further discuss the device and compatible videogames at this year’s E3 in June. VRFocus will continue to follow Project Morpheus closely, reporting back with any further updates on the kit.