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Jaunt Releases The North Face VR App for Cardboard

Last week VRFocus reported on the news that cinematic virtual reality (VR) company Jaunt was working with outdoor equipment group The North Face to create a brand new 360 degree live-action experience. The piece was showcased at last weekend’s South By Southwest Festival (SXSW) and will also be heading to several The North Face stores across the USA. Now the company has also launched the experience on the Android mobile operating system (OS) for use with smartphone-based head-mounted displays (HMD) such as Google Cardboard.

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The North Face: Climb, as it’s called, is currently available for free. It consists of two experiences that take viewers to the picturesque Yosemite National Park in California and Moab, Utah. Each focuses on two of The North Face’s global athletes team: Cedar Wright and Sam Elias. Viewers will be able to watch the athletes prepare for rock climbing and then look on as they ascend. The content was created with the help of Camp4 Collective, a group of athletes and filmmakers that assisted the crew.

Traditionally, Jaunt’s VR experiences have arrived on Android a short time before a PC version with Oculus Rift support is released, although the company is yet to confirm if this will be the case this time around. Jaunt released its first video, a recording of a performance from Sir Paul McCartney, late last year and has since posted a number of other experiences including a performance from Jack White and a promotional video for Peter Jackson’s The Hobbit movies. Expect to see plenty more from the company as the year progresses.

VRFocus will continue to follow Jaunt’s work in in VR closely, reporting back with any further updates.

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