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Lionsgate & Samsung Announce ‘Insurgent – Shatter Reality’ Experience

Lionsgate and Samsung Electronics America, Inc. have today announced a partnership to create an exclusive virtual reality (VR) experience, Insurgent – Shatter Reality. The four-minute visual work will be a 360-degree narrative experience set in the world of the upcoming feature film The Divergent Series: Insurgent and features stars from the film including Academy Award winner Kate Winslet, Miles Teller and Mekhi Phifer.

Beginning today, fans can experience the VR content for themselves exclusively through Samsung Gear VR powered by the Galaxy Note 4 as Insurgent – Shatter Reality goes on tour in New York, Chicago, Los Angeles, Austin and San Francisco prior to going live across all platforms and app stores. The experience will also be available exclusively on Samsung’s Milk VR service from 1st March 2015. VR fans outside the tour areas will be able to view the experience on Samsung Gear VR over the weekend of 7-8th March at select Best Buy stores across the US.

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By putting on the Gear VR headset, consumers are immersed in the role of “Divergent” members of society who have been captured by Jeanine Matthews (Kate Winslet) and her Erudite faction and are subjected to a series of mental “simulations” in order to determine the full extent of their divergence. As the VR technology simulates Jeanine and her faction cohorts testing them with experimental serums, they experience two distinct fearscapes, transporting them from the heights of a crumbling Chicago skyscraper to the intimidating challenge of a massive, fast-approaching locomotive.

“Virtual reality elevates the world of Divergent to a whole new level by creating a uniquely exciting and immersive experience for our fans,” said Lionsgate Chief Marketing Officer Tim Palen. “The Insurgent – Shatter Reality experience reflects our commitment to partner with leading technology companies like Samsung to remain at the cutting edge of VR and other innovations that expand the worlds of our franchises and extend our storytelling in exciting new directions.”

“As we push new boundaries in the world of technology and virtual reality, we are excited to continue our relationship with Lionsgate and bring Divergent fans a one-of-a-kind experience through Gear VR and Milk VR,” said Nick DiCarlo, Vice President and General Manager, Immersive Products & Virtual Reality at Samsung Electronics America. “This partnership will bring fans closer than ever to the action in this blockbuster series.”

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Created by VR innovators Kite & Lightning with assistance from the film’s VFX team, the experience was built using stereoscopic 4K video of the actors, with effects and environment built in Unreal Engine 4 and then rendered into an immersive 3D/360-degree experience. VRFocus will keep you updated with all the latest details on Insurgent – Shatter Reality and further projects from Kite & Lightning.