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Google, Mattel Announce Reveal Event, Tease Possible New View-Master

For many virtual reality (VR) fans, the Oculus Rift head-mounted display (HMD) isn’t the first time they’ve sampled the technology. Fans of VRFocus’ ‘Losing My VRginity‘ series will recall a number of references to the ill-fated Virtuality machines of the 1990’s as fans’ first taste of what might be possible with the technology. Others will even go as far as to name the View-Master, a classic toy for viewing stereoscopic 3D images, as one of their first glimpses into the concept. Now the company behind the toy has announced a new reveal event that could possibly bring it back.

As 9 to 5 Google reports, Mattel has teamed up with Google for an event set to take place at 09:00 EST on 13th February 2015 in New York City, USA. A teaser image for the event, seen below, includes what seems to be a reel similar to those inserted in the original View-Master, along with the message ‘Mattel invites you to view what’s possible with exclusive announcement and product debut.’ No other information about the event has been shared, although it is set to take place a day ahead of the 2015 Toy Fair in Manhattan.

Google’s involvement in the announcement is certainly intriguing. The company already has ties to VR with its Google Cardboard, a DIY HMD that users can assemble themselves using mostly household items and their own smartphone. In theory, Cardboard itself is an evolution of the View-Master concept; could the two be working on a device that more closely resembles a true VR kit? Perhaps such a device could focus on bringing VR to a younger audience, something that is yet to really by addressed by other companies.

The event is scheduled to take place a week from today. VRFocus will continue to follow this story closely, reporting back with any further updates on it.

Mattel