At yesterdays Re/Code’s code/media conference, Chris Cox, head of product at Facebook discussed the future of social media and where the acquisition of Oculus VR comes into the picture. Cox discussed that Facebook is developing virtual reality (VR) apps for the Oculus Rift head-mounted display (HMD).
During the talks, Cox detailed the importance of more immersion for social networking. The aim seems to not be just sharing information, but also entire experiences. Cox stated: “I mean, virtual reality is pretty cool. We’re working on apps for VR.”
Though he was sceptical to discuss specific details, he did state that it is all about the desire to share experience: “When you’re in Facebook, you’re just sending around these bits of experience, a photo, a video, a thought. Virtual reality will allow people to be ‘sending a fuller picture’.”
This may suggest the possibility of sharing 360 degree videos. Though, currently the technology is generally expensive and very large. Although this prospect appears to be far off, Cox went on to say: “You’ll do it, Beyoncé will do it.”
It is unknown what these apps will entail on release or whether Facebook aims to become a 360 degree VR video provider. However, this does appear to be the next step in Facebook’s plunge into the world of VR. The social media giant seems bent on competing with Youtube as a video sharing platform.
VRFocus will keep you updated on the latest from Facebook’s VR content.