Virtual reality (VR) stretches beyond videogames into many other industries and forms of entertainment. The latest to catch onto the craze is the fashion industry, as ATLvr have announced a new project by the name of VRunway. Driven by a digital environment infused with live models, the interactive experience features the collection Atlanta fashion designer Leon Parham and will premiere exclusively for VIP ticket holders at Fashion Uncorked, taking place on 21st March 2015.
VRunway follows the example lead by Topshop’s London Fashion Week catwalk live stream which took place in February 2014. ATLvr’s experience aims to create an interactive fashion show as opposed to recorded footage, wherein users can personally select which looks they want to see out of a designer’s collection.
“Our hope is that this becomes the standard of fashion interaction as a designer is presenting a new collection,” said Annie Eaton, Chief Executive Officer, ATLvr. “Any designer can now have a custom runway environment to fit their aesthetic with their latest collections to be released on this medium.”
Fashion Uncorked is an annual benefit show hosted by Easter Seals of North Georgia. The show celebrates its fifth year as one of Atlanta’s top fashion outlets. ATLvr specialises in VR consulting, program development and interactive experiences. ATLvr also host a regular VR meetup in Atlanta, Georgia. VRFocus will keep you updated with all the latest projects from the studio and further details on the VRunway experience.